I like many NPR programs. And this post about Weekend Edition’s mis-use of Twitter is just a way of pointing out a flaw in how one organisation is using Twitter so that we, and hopefully they (are you listening?), can learn from their mistakes.
- I clicked to “Follow” Weekend Edition.
- I got a weird impersonal messages sent “to me” via an “@ Reply” about how they’re getting the next episode of their show ready etc. (why would they send that to me? Smells like a strategy: “When someone starts to ‘follow’ us, respond to them with the latest tweet…” …a lot like automated thanks-for-the-add comments on MySpace, right?)
- I responded suggesting they aren’t really using Twitter correctly.
- I gave it a day thinking I’d get a little response from their Team… Nope. (What’s even worse than misinterpreting a medium, is not paying attention when people try to help. Hello?)
Why would I want to be getting “personal,” direct messages from a media brand that wont respond to my own “personal” messages, when all of this is taking place via a platform in which I‘m already subscribing to a stream of anything that brand wants to say???