“wrote an interesting post today” SEO, Evil Robots and One Sad Outcome of Non-Semantics in Spam-Control/Search

I’ve mentioned before how increasingly the ‘Live Web’ or ‘Blogosphere’ (or whatever you want to call this thing) is being infiltrated by Robot Blogs. What they appear to be doing is crawling the web and scraping excerpts of blog posts and reposting the excerpts, linking back to where it came from. They usually say:

“[KeyWord] wrote an interesting post today”

Since they link back to the blog post they scraped, they show up as a trackback in the comments area of the original post. This way, the unsuspecting blogger is linking to the fake blog. The fake blogs seem to be set up in an attempt at monetizing traffic via adsense ads.

I googled the phrase “wrote an interesting post today” and the top hit was (I probably am the top hit now) some blogger talking about filtering any comment that contains the phrase “wrote an interesting post today.”

I had decided to change my little tagline thingy to this exact phrase as a sort of inside joke for bloggers, but found myself wondering if being associated with that phrase will adversely effect my findability. Perhaps Search Engines or Spam Filters will begin to look out for that phrase?

Already, I bet there are tons of bloggers who filter out comments containing words like “viagra” or “casino,” assuming that there is absolutely no context in which these words could be used in a legitimate discussion. The fact that I am using those words here is proof that there is such a thing as a legitimate discussion which contains them.

Filtering for a word or phrase seems to me to be a slippery slope, especially if we’re talking about Search Engines, since they act as our main interface to the Web.

Google: Please don’t hate me because I said Viagra. I’m not a spammer.

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