Marketing/Advertising In The Cloud « Previous Entries

Posted November 3rd, 2009, in: Computer Problems and Fixes| Evil Robots| Humanity, Culture, Philosophy, Politics, Ethics Etc| Marketing/Advertising In The Cloud| SEO, SEM, SMO Etc| Technology| WordPress

One of my favorite clients’ sites running WordPress was recently attacked by a bug that inserts links to “movie downloads” and “DVDs” all over the place in her content with “display:hidden”

The site links to sites who are also under attack and when the bug is running correctly on those sites, the sites redirect the hits to the final destination,

which is http://www.zml.com/

I don’t know if zml.com knows this is happening.  I mean I suppose it’s possible that some unscrupulous SEO or Marketing guy promised them traffic and then resorted to this to get it.  I’m contacting them now to inform them of this uncool practice being committed on their behalf, and if they are not willing to cooperate on putting an end to it, I will have no choice but to give them some negative attention.

The process of extracting the bad links from the content was long and hard since the strings of code inserted were very inconsistent.

The following is a list of the sites being linked thru, which I assume are all victims of this malware.  If you own one of these sites, feel free to drop me a line and I will point you in the right direction as far as putting an end to this.

  • http://blog.segd.org
  • http://www.investorsunited.com
  • http://www.oca-gla.org
  • http://www.thunderstruck.org
  • http://subway.com
  • http://verdadeabsoluta.net
  • http://yourrnc.com
  • http://wordpressthemesbox.com
  • http://mp3db.org
  • http://webconsultingdc.com
  • http://turtlesurvival.org
  • http://turtleconservationfund.org
  • http://truenorthbrass.com
  • http://tarabooks.com
  • http://kolenalaila.com
  • http://techbostonacademy.org
  • http://pie-flex.com
  • http://www.philebrity.tv
  • http://www.landmarkwine.com
  • http://artsinbushwick.org
  • http://brettmartin.org
  • http://bsf.org
  • http://www.popandpolitics.com
  • http://womanhonorthyself.com
  • http://www.brainstorm9.com
  • http://webdev.entheosweb.com
  • http://www.topicus-healthcare.com
  • http://www.vfilings.com
  • http://constantinessword.com
  • http://www.dopiska.com
  • http://writingcenters.org
  • http://www.radisson.com
  • http://notjustaprettyface.org
  • http://www.arizonacriminaldefenseblog.com
  • http://www.sembrarpaz.com
  • http://www.apostilla.com
  • http://www.geektechs.net
  • http://johnquiggin.com
  • http://blog.pdma.org
  • http://bluesheaven.com

Message to ZML:

Hello,

I am a developer and recently one of my clients who is running WordPress for her personal website was attacked by some Malware that inserted thousands of links throughout her content. Those links resolve to your site, but via redirects thru other sites that I assume are also victims of the malware.

You look like you’ve built a pretty nice site here. And I’m writing to give you the chance to get on board with fixing this problem before I am forced to create some negative attention in the blogosphere and social media.

It doesn’t seem like you would want to be resposible for malware. But it also doesn’t seem like anyone would go through the trouble to make all these links back to you unless you were paying them. Perhaps you hired some marketing or SEO people and were not aware that they would be using these tactics? Please write back soon as I have very little patience for this kind of thing.

Thanks,

Andrew A. Peterson

<wp:tag><wp:tag_slug>%d0%b0%d0%b2%d1%82%d0%be%d1%80%d1%81%d0%ba%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d1%8b</wp:tag_slug><wp:tag_name><![CDATA[????????? ?????????]]></wp:tag_name></wp:tag>
<wp:tag><wp:tag_slug>%d1%81%d0%b2%d0%be%d0%b1%d0%be%d0%b4%d0%bd%d1%8b%d0%b9-%d0%bc%d0%b8%d0%ba%d1%80%d0%be%d1%84%d0%be%d0%bd</wp:tag_slug><wp:tag_name><![CDATA[????????? ????????]]></wp:tag_name></wp:tag>

Some samples of weird code that the bot inserted:

<wp:tag><wp:tag_slug>%d0%b0%d0%b2%d1%82%d0%be%d1%80%d1%81%d0%ba%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d1%8b</wp:tag_slug><wp:tag_name><![CDATA[????????? ?????????]]></wp:tag_name></wp:tag>

<wp:tag><wp:tag_slug>%d1%81%d0%b2%d0%be%d0%b1%d0%be%d0%b4%d0%bd%d1%8b%d0%b9-%d0%bc%d0%b8%d0%ba%d1%80%d0%be%d1%84%d0%be%d0%bd</wp:tag_slug><wp:tag_name><![CDATA[????????? ????????]]></wp:tag_name></wp:tag>


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Posted September 22nd, 2009, in: 1| Marketing/Advertising In The Cloud| Technology| Web 2.0

This is according to Jason Calacanis via This Week in Startups or TWIST.

If this is true, I feel quite a bit more comfortable in my assessment that WordPress is the best CMS for most companies or people, even for non-bloggers.

This also makes me proud of myself for seeing WP as a star product way back in 2005 when I was just getting started with Web marketing stuff and working on the public-facing side of Four Eyed Monsters.

There a a number of other free, open-source systems for managing website content.  Drupal and Joomla are the most obvious to mention.  But in my opinion, these are not mature platforms, even though they may be more appealing to devs.

The point of a CMS is (in my opinion) to make things easy for non-devs.  The point is to make it easy for the owner of the site.  This way, they don’t have to get ahold of their “web person” to fix a typo or add or remove a page.

Anyway, I’ve had faith in WordPress for a long time and watching it grow to the point where it is now is so comforting to me.  Thank god for crowd-sourcing and Open-Source! It works.

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Posted July 19th, 2009, in: Ideas, Observations, Opinions, Rants Etc| Marketing/Advertising In The Cloud| Music Industry| New Media| Reviews & Thoughts About Products| SEO, SEM, SMO Etc| Technology| The War on Free Culture| Viral Marketing| Web 2.0

OK so I have to admit that I’ve overestimated the popularity of Last.FM. At least, I am realizing how different LastFM is for a user like me that mostly has mp3s on my hard drive, and users who stream music from lastfm.

PowerPlay isn’t going to do a lot of good for me very quickly since I’ve chosen to buy impressions on radio streams for artists that are pretty obscure.  I did this because conversion rates (see web marketing 101) are higher in a narrower target, so if I try to compete for impressions/plays on Bjork’s radio stream, the chances that the users will actually like my music are considerably smaller than if I target people who like more obscure music like the constellation acts or something.  Going for Bjork is more like going for Britney Spears in that there’s a fairly diverse audience and the users are more likely to be fairly mainstream (Bjork being one of the strangest things they like).  Going after a band like Excepter or HRSTA is a better bet for me because these are people looking for fairly unconventional soundtrack-y experimental music.

In ten hours since I launched my first $20 Powerplay campaign (100 plays on radio streams of ten artists I chose), I’ve gotten ZERO plays.

On the upside, twenty bucks is going to provide my with at least 3 months of entertainment since I’ll have one more site to check in with a few times a day when I’m being neurotic.

The music industry is a mess.  The best discovery tools suck because the content owners are afraid of change, while the best music delivery systems are either incomplete (legal or illegal but private) or unreliable (illegal but public).

And legal or not, there’s no real integration between the streaming services and the OS environment.

Maybe the Chrome OS or the Smartphone market will change that.  I’m sick of storing tons of MP3s.

OH!  If these other music acts are so obscure, maybe I should buy their Keywords from Google.  Hmmm…


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Posted January 29th, 2009, in: Ideas, Observations, Opinions, Rants Etc| Intellectual Property| Marketing/Advertising In The Cloud| New Media| Technology| Web 2.0

From the “Availability Notes” that appeared when I checked Hulu for new episodes of It’s Always Sunny in Philadelphia…”
Apparently, they took down many of the episodes (they had a few seasons of the show up in entirety) all at once without warning.
The tone I get from this, is that Hulu may even be thinking along the lines of posting ‘expiration dates” for the content… That would be smart. It would be another way to browse (browse by what’s about to expire), and it would give Hulu users more of a sense that Hulu is almost like their free, ad-supported DVR, a good place for Hulu to be in people’s minds, I think.  The message is an apology from Hulu… All and all, I say, good going, Hulu.  You guy’s are rockin’ it!

Availability Notes:
Hulu can provide five episodes of this series at a time. We’ll add a new episode each week as we take down an older one, following the same schedule as the official site.  

Customer trust is hard won, easily lost. On January 9, we removed nearly 3 seasons of full episodes of ”It’s Always Sunny in Philadelphia.” We did this at the request of the content owner. Despite Hulu’s opinion and position on such content removals (which we share liberally with all of our content partners), these things do happen and will continue to happen on the Hulu service with regards to some television series. As power users of Hulu have seen, we’ve added a large amount of content to the library each month, and every once in a while we are required to remove some content as well. 

This note, however, is not about the fact that episodes of ”It’s Always Sunny in Philadelphia” were taken down. Rather, this note is to communicate to our users that we screwed up royally with regards to _how_ we handled this specific content removal and to apologize for our lack of strong execution. We gave effectively no notice to our users that these ”Sunny” episodes would be coming off the service. We handled this in precisely the opposite way that we should have. We believe that our users deserve the decency of a reasonable warning before content is taken down from the Hulu service. Please accept our apologies.

Given the very reasonable user feedback that we have received on this topic (we read every twitter, email and post), we have just re-posted all of the episodes that we had previously removed. I’d like to point out to our users that the content owner in this case – FX Networks – was very quick to say yes to our request to give users reasonable advance notice here, despite the fact that it was the Hulu team that dropped the ball. We have re-posted all of the episodes in the interest of giving people advance notice before the episodes will be taken down two weeks from today. The episodes will be taken down on January 25, 2009. Unfortunately we do not have the permission to keep the specific episodes up on Hulu beyond that. We hope that the additional two weeks of availability will help to address some of the frustration that was felt over the past few days.

The team at Hulu is doing our best to make lemonade out of lemons on this one, but it’s not easy given how poorly we executed here. Please know that we will do our best to learn from this mistake such that the Hulu user experience benefits in other ways down the road.

Sincerely,

Jason Kilar, CEO, Hulu


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Posted January 23rd, 2009, in: Data Portability (DataPortability)| Ideas, Observations, Opinions, Rants Etc| Marketing/Advertising In The Cloud| SEO, SEM, SMO Etc| Semantic Web| Social Software and The Social Graph| Technology

An interesting baby-step in Google improving Search Results (man are they ever holding out on us!)

From Read/Write Web (Written by Marshall Kirkpatrick)

Did Google Just Expose Semantic Data in Search Results?  Well did they?  No. The results pages don’t expose any “structured data”

I really believe that Google is trying to avoid becoming everyone’s scrape-able Semantic Query Engine. There’s tons of at least semi-semantic data out there and google simply doesn’t present it to us.  They have it.  They understand it. They could give it to us. But they don’t.  I mean for crying out loud, imagine how difficult it must be for google to return image search results that are anywhere near as good as google’s image results are?   Does anyone really think that google is completely ignoring microformats or service-wide presentational semantic data (an example of this would be the html classes and ID’s assigned to elements on social network pages)?? Does anyone really think so?  While they’re looking at things like alt tags and nofollow tags and everything else?  Would google just ignore piles and piles of metadata? No.  Would they decide to not let us use it?  I think so.  

I think they’re doing a classic ‘roll-out’ thing, saving their best search technology for when they absolutely have to whip it out for competitive reasons.  This is cause to resent google to a certain extent I think.


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Posted December 16th, 2008, in: Ideas, Observations, Opinions, Rants Etc| Marketing/Advertising In The Cloud| Semantic Web| Social Software and The Social Graph| Technology| The Semantic Web (Giant Global Graph)| Web 2.0| Web Browsers

first of all, my last prediction-for-next-year was a little optimistic, as I was predicting what people in the echo chamber have since started calling ‘cloud computing…’ I predicted that we’d see a lot of online services that blur the lines between what is ‘local’ and what is an online ’service.’  …let me just defer that prediction one year and add it to the heap of what I see coming this year.  At least give me credit for making it my major prediction before the catch-phrase ‘cloud computing’ came to the surface.

  1. Linux Will Come and Start Killing. Google Android, Ubuntu Mobile, Asus’ recent release of EEE PC’s running Linux, all point for me to the fact that Linux is finally coming to a device near you.  Of course, Linux never went away, but I’m talking about real OS Market share.  In addition, I wouldn’t be surprised if the coming popularity of Linux also dishes out a major hit to Microsft because I bet it’s easier to port software made for Linux to Mac OS X than it is to port it to Windows since OS X is built on Unix.  Just something to consider.  Also, if you haven’t been looking, take a look at Ubuntu.  It’s a pretty nice OS and will run on anything, maybe even your toaster.  And it’s free!
  2. AJaX Will Continue to Prevail as the Shiznit in Web Development (while Flash and others continue to die).  Because of the nature of touch-screen interfaces and because we will increasingly see the deployment of Navigation and Map-based services as well as virtual world type applications, where a scalable simulated 3-D space is used, I think AJaX is likely to continue to become the way things are done.  At this point, I’m starting to doubt the long term success of Flash, AIR, Silverlight because I think Javascript can do what these things do better.
  3. Affordable Smartphones. Maybe this is a no-brainer, but when I say affordable I mean $100 or less.  I’m not predicting at this time affordable connectivity for these devices. I know gadget enthusiast might hate me for saying this, but I think the Handset Race and the Netbook Race are very overlapped.  They are both fighting for certain causes together such as improvements to battery life, cheapening of Solid State storage, cheapening of Mobile Connectivity, The need for competition in the OS market and the need for “Thin” software, not to mention ‘Cloud’ services… 
  4. Ubiquity of Navigation Systems and/or GPS. From my understanding, cellular networks are already able to provide location info nearly as accurate as true GPS.  There’s no reason for the next wave of phones to not have on-board GPS capability or something similar that offers driving directions etc.
  5. Google Will Roll Out Geo-Targeted Advertising for Realz. Via GPS/Navigation devices probably, but even desktop search should see a shift in this way. Try searching for ‘pizza.’ You can see there’s big room for improvement there.
  6. Google Search to Shape Up or Start Shipping Out. Google may begin losing Search market-share in 2009 if they don’t play their cards right. Google’s Search Results haven’t changed noticeably since they started putting Wikipedia articles at the top of the stack a few years ago.  Personally, I think Google is intentionally not releasing major improvements to their results in order to avoid being an unofficial API for competing services. Again, search for ‘pizza.’ Then, add your postal code to the search. The funny thing is that Google already knows where you are, more or less, based on your IP address. Meanwhile, other search engines are actually better for many kinds of searches. Try Yahoo! for ‘pizza.’ Try Dogpile for finding an mp3. Google is capable of being better than these right now, in my opinion, but intentionally holding back, banking on the idea that their mindshare will carry them along until the next era, probably brought on by the ubiquity of GPS and Smartphones.  Even if Google loses a considerable amount of its Search traffic, it will continue to be the biggest hub of online metrics collection, as well as of course, online advertising, where Google makes all its money.  I don’t think Google is going anywhere any time soon.


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Posted November 26th, 2008, in: Ideas, Observations, Opinions, Rants Etc| Marketing/Advertising In The Cloud| New Media| SEO, SEM, SMO Etc| Social Software and The Social Graph| Spam and Scams| Technology| Web 2.0

I like many NPR programs.  And this post about Weekend Edition’s mis-use of Twitter is just a way of pointing out a flaw in how one organisation is using Twitter so that we, and hopefully they (are you listening?), can learn from their mistakes.

  1. I clicked to “Follow” Weekend Edition.
  2. I got a weird impersonal messages sent “to me” via an “@ Reply” about how they’re getting the next episode of their show ready etc.  (why would they send that to me?  Smells like a strategy: “When someone starts to ‘follow’ us, respond to them with the latest tweet…” …a lot like automated thanks-for-the-add comments on MySpace, right?)
  3. I responded suggesting they aren’t really using Twitter correctly.  
  4. I gave it a day thinking I’d get a little response from their Team… Nope.  (What’s even worse than misinterpreting a medium, is not paying attention when people try to help.  Hello?)

Why would I want to be getting “personal,” direct messages from a media brand that wont respond to my own “personal” messages, when all of this is taking place via a platform in which I‘m already subscribing to a stream of anything that brand wants to say???  

Arghh!!


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Posted October 22nd, 2008, in: Humanity, Culture, Philosophy, Politics, Ethics Etc| Intellectual Property| Marketing/Advertising In The Cloud| Music Industry| New Media| Technology| Web 2.0

The Open Rights Group is out there. I have no idea what they aim to do.  There are a bunch of new projects that have sprouted up online for various goals having to do with Intellectual Property in the digital realm, including the Electronic Frontier Foundation, Creative Commons, and more recently, the Featured Artist’s Coalition…  

My question is, is the O.R.G. a friend or a foe?  

I’m a child of digital media, and I’m also an artist.  I’m also a creator of other forms of content like this blog. 

The Open Rights Group’s site is so confusing and not-clear in its mission at first glance.  For all I can tell it’s a front for a major publisher effort.  

Really, the site is terribly unclear.  Maybe I was supposed to spend a bunch of time digging for the agenda there.  

Please, you guys, make it clear!

I can help if you want, but damn.  I can’t even tell what you stand for.

It needs to be completely clear to anyone visiting the site, as soon as they get there, me thinks.


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Posted September 30th, 2008, in: SEO, SEM, SMO Etc| Semantic Web| Spam and Scams| Technology

IDEA: A MicroFormat for when it may be necessary to link to a Malicious, Dangerous, or Unethical Site?

Funny, the first thing that came to mind was using rel=”spam”  …but really what brought this up was a site that isn’t necessarily “Spam” in the traditional sense.  The site was a pyramid scheme, the operators of which were posting ads on my local craigslist for “social media” something or other.  This isn’t by definition, Spam.

The Wikipedia currently says:

“Spamming is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages…”

The quantity is what makes spam spam, not the uselessness of what’s being promoted.

Maybe rel=”mal” as in malicious??

I’m not the only one thinking about this idea.


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Posted September 30th, 2008, in: Computer Problems and Fixes| Evil Robots| Ideas, Observations, Opinions, Rants Etc| New Media| SEO, SEM, SMO Etc| Spam and Scams| Technology| Web 2.0

If your blog has been deleted suddenly by WordPress.com, DON’T PANIC!  …that is, unless you use your blog for phishing scams or spam-commenting or anything else that brings down the experience of other people on the Web and/or makes it harder for people to find the information they need.  In that case, panic.  Scream and cry.  I hope your blog is permanently deleted, and everything you eat for the rest of you life tastes horrible. The Web is our garden!  

Assuming you are an ethical participant of The Cloud, pretty soon you should get an email from WordPress.com explaining the nature of the take-down.

[Anyway, my blog is back, obviously.  I guess I need to start backing up my blog? Jeeez.  What a hassle.]

[begin story]

I regularly blog about scams/spam on the Web.  It’s a way for me be discovered by, and to provide guidance to, people who happen to be googling around about some questionable content they find or are emailed.

One example of this is this search result for “paypal-cgi.com,” a site that mimics PayPal in order to trick people into handing over their paypal login info.  I come up number one for the search, and the title of the result makes it clear that you shouln’t trust PayPal-CGI.com… If you click thru to my post, I explain why these things exist and how to detect this kind of crap.

You see, I’m actually doing something good here.  And it’s good for me too.

Anyway, recently I encountered some scam crap on craigslist and blogged about it. And since my blog post contained a link to the spam/scam site I was exposing, WordPress.com’s evil-detectors went ape shit and my blog got automatically removed by wordpress.com.  

I was in the middle editing a post and suddenly my category selection buttons stopped working.  And there was a thing saying somethin like “you do not have permission to edit this..” or something like that.  When I refreshed the page, I got “The authors have deleted this blog. The content is no longer available”

…and my blog had been completely removed leaving only this scary screen saying: “This blog has been archived or suspended for a violation of our Terms of Service.”

Ironic. I got banned for merely exposing something malicious.

Current Spam-Filter technology isn’t context-aware. This is a slippery slope: Using words or links alone, without regard to context, to define what is untrustworthy content.

See the post in question for yourself HERE

Fortunately, about an hour later, I got a message from WordPress.com: 

from: Anthony – WordPress.com:

Hi,

Your blog was automatically flagged, as links to overnightcashexplosion.com were detected (and these are certainly not permitted). The blog is back – please remove all such links.

Best,

Anthony

Automattic | WordPress.com

I responded with:

if it’s a url in text, is that different in the eyes of your spam defenses from an actual link?  I’d like to leave the url if possible so I can still come up in searches for that url. 

WHat’s your take on that?

Thanks for communicating with me. :)

-A

Anthony from WordPress replied:

Hi,
Sure, you can leave it – I understand the context.

Best,
Anthony
Automattic | WordPress.com

So, there is a layer of discretion here?  That’s good I guess.


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