I just can’t stand how stupid I sound, even one year ago, what I wrote, what it was about, the words I used, the style, the punctuation. I can’t really even go more than six months back in these posts before what is there makes me really uneasy. I get really, really uneasy. I feel embarrassed and stupid.
Meanwhile, the reason I originally believed in blogging, which I have believed since around 2005, is still a good reason for me to also believe that the Web, and especially personal archiving, can be better than some sort of vanity exercise.
Someone that argues with me a lot recently said that they had stopped blogging when they realized they were just contributing “noise.” I took this as a jab, as if I am making noise as well. After thinking about it a bit, I have concluded that I am not making noise, not compared to the vast majority of sites that get click-thrus. On the few searches that I appear prominently on, I am the opposite of noise. I give out helpful information.
Meanwhile, I do also talk about all sorts of non-helpful things. I even make joke posts. Is this bad for the Web? Is it noise?
No. Because we have plenty of room. We don’t have a space problem, we have an SEO problem. The fact that satisfaction with search results is plummeting is not a result of excess content. You’ll notice it’s often the same sites that let us down. The problem is that search is not improving. Search is asleep at the wheel while the link-bate space has exploded. Here we are. Answers.666, about.666.com, just-666.com, these sites offer often very inaccurate information, mostly voted into place by people with no accountability!
The cluttering of the Web used to be something we could blame on people that make useless websites or spam identities. But not anymore. Search is failing to help us find better content. And it’s really tempting to assume this is not an accident on the part of Search.