SEO, “Search Engine Optimization,” Beyond a Healthy Discipline is a process of trying to trick search engines into endowing your site with findability, as in getting onto the first page of search results for certain phrases. I say beyond a heathy discipline, because its more basic techniques are in line with usabilty, accessibilty, and being standards-compliant. Beyond that, SEO heads down a rickety spiral of uncool tricks, many of which are also considered (by people who consider these things) to be in the realm of “SMO” or Social Media Optimization. SMO often has to do with trying to game folksonomies by posting and tagging things on sites like our dearly beloved Del.icio.us.
The following is a (very long) quote from Jason Calacanis who is currently the CEO of mahalo, formally co-founded Weblogs, Inc and used to work at Netscape. I like the original post too much to not just steal the whole thing and put it here.
This video is so cheesy you have to think it’s a fake… but I don’t think it is. (Hat Tip)
The SEO folks got really pissed off at me for saying “SEO is bulls@#t.” last year, but the truth is that 90% of the SEO market is made up of snake oil salesman. These are guys in really bad suits trying to get really naive people to sign long-term contracts. These clients typically make horrible products and don’t deserve traffic–that’s why they’re not getting it organically so they hire the slimebuckets to game the system for them.
Note: There are some whitehat SEO firms out there I know, but frankly the whitehat SEO companies are simply doing solid web design so I don’t consider them SEO at all. SEO is a tainted term and it means “gaming the system” to 90% of us.
Now, if you make great content, keep your page design clean, and stick with it you’re gonna do just fine in the rankings. Don’t smoke the SEO-crack… you’ll just wind up chasing your tail as digg and Google closes the tiny SEO loopholes and put your domain on the black list.
PS – And to the SEO idiots trying to “take over my SeRP” on Google you’re proving my point exactly. Grow up.. the only thing you’re ever going to prove by trying to game my SeRP is that you’re low-class idiots.
PSS – This whole gaming of digg/Netscape/MySpace is being called SMO–social media optimization. That’s the worst thing I’ve ever heard of. Anyone who hires an SMO firm is an idiot. The whole point of social media is TO BE REAL NOT FAKE!!! Just be yourself and participate… that’s all it takes (and note, participation is not just putting in your own links, it’s voting/commenting on/submitting other people’s content too!).
This track, I’ve been working on, off and on, for a few years. An early incarnation can be heard in the background of the Four Eyed Monsters Video called “Humanity Lobotomy,” about the Importance of Network Neutrality.
I’ve had some pretty substantial criticism of this one. Good suggestions, but very drastic ones that I’m not sure I completely agree with. So here is its current form. I may completely change it, or make it into different songs Etc.
If I work on something too long, I start to get this weird thing in my mind similar to sunspots, accept they’re audio. It’s like I just can’t hear it truely any more.
Also, after a few days straight of worrking on something, it’s nice to stop and forget about it for a while, cause when I come back to it we’re like newlyweds all over again.
I’ve been thinking about this for a while. Practically everything we do online is not only not private…
But Also…
Practically everything we do online is potentially permanent.
The stuff that we post to the Web using Standards like HTML can be cached. And the items we upload to a company’s server are, well, on their server, so we really don’t have control over what happens to them.
I imagine a scenario in which a presidental candidate is asked by a member of the press:
“Isn’t it true that when you were 20 years old, you did a strip tease to a Britney Spears song in your bedroom, recorded it with a video camera, and posted it to the Web?”
Next time you’re poking around on the Web, and you find yourself peering into someone’s bedroom, or reading a very personal blog entry written by some young stranger, think to yourself:
How could this effect this individual’s standing in the future world? What information is this individual giving away that he or she might regret later?
BETTER YET,
Ask yourself:
How will our culture be effected by behavior like this? How will our expectations of one another change once all this publicizing of traditionally more intimate behavior makes its mark on us?
“Andrew, didn’t you write, back in 2007, a blog entry about something you were calling ‘The Age of Irreversible Statements’ and in that blog entry, didn’t you talk about a hypothetical strip tease, and link to a real one?”
Yes. And I can’t take it back. Even if I delete this post, it’s not necessarily gone. It’s out of my control.
This isn’t an ‘Orwellian’ vision. It’s not ‘Orwellian’ because this isn’t about top-down surveillence. It’s about what we call ‘Public’ growing in new ways, just as what we call ‘Ourselves’ or ‘Our Community’ is growing in new ways. And it’s not a vision, because it’s already happened. It’s continuing to happen right now.
EDIT:
This sucks. I have to do certain work in the daytime and certain work at night just because I can’t count on being able to upload anything at night. If you found this because you searched the web for answers to your own connection problems, keep in mind, if we are experiencing traffic-shaping, this is a prime example of why Net Neutrality is such an important political issue (social issue, moral issue). Imagine not even being able to find blogs people wrote just because the authors disapprove with the practices a company?
At night, my internet connection slows to practically nothing with many apps (seemingly not all apps)
Transmit
Apple iChat AV
Apple Mail
Apple Safari
Firefox
For some reason, Skype can transfer files much faster than iChat. Skype seems more or less unaffected. And after resetting my modem and router and all that, my connection for every app goes back to being awesome for about a minute, then returns to being very very slow.
[I was going to put a picture here but I can't even upload a picture right now]
Edit: ok. daytime now. I’m allowed to upload stuff at the moment.
Blocking Internet Access
Recently the Associated Press confirmed a story by TorrentFreak that indicates that Comcast “actively interferes with attempts by some of its high-speed Internet subscribers to share files online, a move that runs counter to the tradition of treating all types of Net traffic equally.”[9] Legal controversy ensued when Comcast blocked Bit Torrent by sending a RST packet claiming to be Bit Torrent, and denying the connection. This was through a partnership with Sandvine. This effectively blocks the user from connecting to Bit Torrent, in a way some liken to China’s internet firewall. The controversy arises because Comcast is impersonating Bit Torrent in denying the connection, however further actions have yet to be taken. Recently, a few Comcast users claimed to find temporary solutions for both Microsoft Windows and Linux systems by using a firewall to filter RST packets. This however was later revealed to be futile as it would have to be implemented on both ends–if the other end did not ignore the spoofed RST packet, the connection would be severed on the remote end.[10][11]
Now there is also evidence of Comcast using RST packets on groupware applications that have nothing to do with file sharing. Kevin Kanarski, who works as a Lotus Notes messaging engineer, noticed some strange behavior with Lotus Notes dropping emails when hooked up to a Comcast connection and has managed to verify that Comcast’s reset packets are the culprit.[12]
Recently, Comcast customers have also reported a sporadic inability to use Google because forged RST packets are also interfering with HTTP access to google.com [13], which has further angered users.[14]
Danny Ayers 2007-11-03 00:01
FOAF increasingly gets lumped with this Social Networking thing. When we first started the FOAF project, a few years back, the big social networking site was Six Degrees. Last year the big social networking site was Friendster. Last week it was Orkut. Who knows what it’ll be in 6 months time. The driving ethic behind FOAF and a lot of this Semantic Web work is this sense that people want their data back, that they want control of their data, they want to be able to migrate it between hosting sites, to be able to host it themselves…
David Emery highlights this closed social network problem: “OpenSocial doesn’t solve this, but if it had it could be truly revolutionary; if Google had gone after opening up the social graph […] then Facebook would have become much more of an irrelevance – people could go to whatever site they wanted to use, and still preserve all the interactions with their friends (the bit that really matters).”
Also, there’s a 5-page paper on that page, which I recommend reading
UPDATE:
Download the Paper, The Future of Social Networks on the Internet: The Need for Semantics HERE. I downloaded it and put all together as one pdf. I didn’t have permission to do that, so I hope I don’t make anyone mad.
Since I posted my first spam mashup about The Son of Chief Etu Williams, I’ve been getting a lot of traffic from folks searching for the Chief. So I’ve decided to provide a picture of him.
Here’s another.
Of course, these are just images I stole from the Web. The Chief is another in the long line of Nigerian Princes in Distress.
When there’s pictures, it almost seems more real, doesn’t it?
MySpace and Google Join Forces to Launch Open Platform for Social Application Development RELEASE
I’m hoping that the move toward this common-API approach will put the various companies at ease a little with the idea of not having a monopoly on the users’ time and eyeballs. I’d like to think that we’re headed toward a world in which some of the useful data about end-users, that these services normally keep locked away, will start to become more available to everyone. I wonder why that sounds like such an outrageous idea.
Anyhoo, slightly open is better than totally closed. Halfway open is great compared to what we’ve had. OK. So where’s the MySpace widgets for WordPress. Let me know. I’ll be waiting.
Some companies on-board with OpenSocial:
Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.
I wonder how English Professors feel about all these things.
“What’s your MySpace? Thanks for the add! [and so on]“
NOTE: This is an affiliate link so I do get paid if you sign up with BlueHost after following this link. *But* I only participate in their affiliate program because I actually do sincerely recommend their shared hosting product for most people.
What isn’t on this calendar? Well, according to The Wikipedia, on this day, Jesus didn’t become the first human being ever to come back to life after being completely dead (for more than a few minutes).
Lots of interesting things did happen on this day, however. For instance in 1903, The Wright Brothers applied for a [...]