Stop calling your podcast a podcast. Just call it a feed. Saying “podcast” alienates people on the dark side of the digital divide. People think they need certain products in order to use rss or atom feeds, partly because people associate podcasting with ipods. Nothing could be further from the truth.
If you’re in radio, say something like:
“If you want to hear this program again, go to our website and check out our feed.”
“Feed” needs to catch on. That’s what they are. They’re just feeds.
Dammit.
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I’ve been thinking of changing the “four eyed monsters video podcast” to the “four eyed monsters video channel” but I guess we could also consider the “four eyed monsters feed”. But then I guess I’d also hope feeds and RSS were so common you could just be a website and it’s assumed anything you explain is available online is also available in a subscribe-able way. Thats the real key, letting people know they can automatically get your fresh material.